Using Economic Intelligence for Business Success

The Stapleford Report Provides

Integrated Web Market Analysis

We combine world class economic intelligence with analysis of your website, your competition, your target demographic and the current and emerging web market reality to provide a deep, insightful, and actionable web market analysis. This will enable you reach your ideal or best market, whether it is local, regional, national, or even global. Many companies are not reaching their ideal or optimal markets.


Companies are making million dollar decisions without the benefit of such necessary deep analysis of their web market based on solid and scientific economic analysis.

Our Integrated Web Marketing Analysis

Your web market, your website, your competition, and your web presence all analyzed thoroughly and professionally for maximizing your resources.

YOUR WEB MARKET

We analyze your web market using economic data and web marketing research to ascertain the current and emerging conditions of your market and to identify factors relevant to obtaining customers or supporters.

Web Market Abalysis

YOUR WEBSITE

We analyze your website using professional tools for on-site SEO, link profile, responsiveness, content readability, and other factors important to search engines from a marketing and usability perspective.
website analysis

YOUR COMPETITORS

We analyze your competitors in terms of market position, economic data, and their websites and web presence to develop a picture of what is working and what is not working in your market space to use the web to attract customers..

Your Competitors

YOUR WEB PRESENCE

With the background of the analysis of your web market, your website, and your competitors, we provide a detailed view of your overall web presence in terms of search engine presence, social footprint, reputation, and more.
Youer Web Presence

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Integrated Web Market Analysis

Economic Analysis – SEO Analysis – Web Presence Analysis – Website Analysis

Your current and prospective customers are on the web, they are using the web to make buying decisions and to judge you, and they are looking for providers who can meet their needs through a web interface of some kind: the web market has already become the real growth opportunity for most industries and your understanding of that market, and your place in it, could be vital to your long-term survival. This must necessarily involve economic analysis, SEO analysis, web presence analysis, and website analysis in an integrated approach that produces actionable findings. This is what our integrated web market analysis is meant to provide.


Our Integrated Web Market Analysis is a one-of-kind service that gives you a complete analysis of your total market situation, equipping you with the information you must have in order to know how, where, when, and what to communicate in order to use the web to attract new business.

Our service is unique in that we combine professional, world-class economic, digital marketing research, and SEO/web presence analysis of your company, your competition, and your market sector or vertical to give you actionable market intelligence you can take to the bank.

EconFIRST starts on a firm and scientific foundation of marketing research by true professionals who have made their clients millions of dollars based on their expert counsel and analysis. The primary weakness of all other offers of similar services is a failure from the start to discover and professionally analyze the meaning of raw economic data which reveals current and future market conditions.

A simple web analysis of your market or your web presence only provides you with a snapshot at the moment of what is happening. It will not predict future trends with anything near the accuracy of using economics as a starting point.


Beyond Statistics- We Need Hand-Crafted Intelligent Analysis

What do these numbers mean to a TV retailer in England?

Beyond merely finding data, we review trends and even news items, using our own search algorithm, to ensure the accuracy of the economic data and to data mine in other areas if necessary. This is well beyond merely citing statistics, although we certainly use them. Our aim is to understand the underlying economic reality and future trends to discover demand versus supply and how that impacts your customers and their buying patterns. This is hand-crafted intelligent analysis no machine running a search can provide.

With this foundation, we are able now to look at product verticals, geographic markets, and demographic audiences which we will know are important to your business based on solid economic research and then we can begin a web presence analysis which reveals an accurate picture of the current market reality online, your current web presence, and the where, how, when, and what regarding pushing content and advertising to attract more business.

Many Companies Will Live And Die On The Web

NEWSFLASH! Your web presence could make or break your company!

Your web presence is of vital importance. Whether you sell through e-commerce or by servicing leads, or even by word of mouth, companies are increasingly being judged on the basis of their web presence, or lack thereof.

Even if your company does little or nothing online, you can be almost certain at some point in time people will be talking about you online, and what they say will define your brand and your narrative to the whole world. In short, in the next few years many businesses will live or die on the web, based on how well they understand their web market and how the craft their own web presence.

Your web presence must be as robust as or more robust than your competitors, or, quite simply they will get a bigger market share than you ever will. It has to deliver something of value in an interesting and completing way that is not only useful from a logical perspective but that is felt to be useful by your audience, be they customers, potential customers, investors, business partners, policy makers who effect your industry, or the general public whose goodwill you must cultivate.

Having a strong and positive web presence that conveys useful and interesting content is becoming as important a benchmark in the public’s eye as your Standards and Poor rating, or even your credit rating. It tells anyone considering any interaction with your company whether they can trust you in terms of your commitments, the quality of your work, or any factor they deem important, such as whether you are a good corporate citizen.


There Are Too Many Things To Keep Track Of!

LET US DO THE WORK FOR YOU

Keeping track of benchmarks for a successful web presence, how you stack up to your competitors, the preferences and expectations of your audience, and the ways different segments of your web presence are working or need attention is not an easy task.

We provide you with an accurate blueprint for success in your web market

First, you have to know how to compile such data and what tools to use. Then you have to pay for those tools and learn how-to use them. Next, you have to couple that with economic data and with ongoing trends through some form of marketing research. Finally, you have to have experts who know the technical aspects of the web who can interpret it and who know the best and most cost-effective ways to make the necessary changes and adjustments.

That’s where we come in. We not only have world-class economic expertise as it relates to business, finance, and investing, we have world-class web professionals whose client list includes some of the most influential people in America. We have a suite of tools, some proprietary, that allow us to do a deep scrape of the web to compile factual and actionable data and to couple that with our vast experience infusing the web to attract clients, supporters, or even voters to its full effect.

The partners we utilize to support our services each have years of experience and have had many successes in their field. For instance, one if our partner providers literally wrote the book on web activism and we have utilized it in a commercial application to weave a narrative for our clients that eclipses their competition.

Using the firm foundations of sound economic data and marketing research analysis , we analyze all aspects of your web presence and your competitors’ web presence while revealing trends which paint a picture of your current web market and what that market may look like in 1-3 years.

What product lines should you be selling more? What are the ways people look for those prices? How so the top sellers of those products compare to you and how so they reach the web market? What kind of sales funnels are deployed to make sales?

All these types of questions are answered, giving you a clear blueprint for beating the competition.

Let us show you what we can do
through a FREE initial analysis and consultation!

Use the form below to request your free initial analysis, we’ll show you:

1. A snapshot of your economic/market situation

2. An analysis of your overall web presence

3. Analysis of your top competitors and their web presence

4. An outline of the kind of deep analysis you might wish to pursue

Request your free analysis and consultation using the form below:

Free Initial Analysis Request

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Read Our Latest Blog Entries

Startup Survival Rates

Startup Survival Rates ECON First believes that business success centers around knowing the economic and demographic characteristics of each unique primary market area. While business experience, insights and intuition are important, they are substantially advanced by hard data. Using Bureau of Census data, ECON First estimates business start-up survival rates. As the example below demonstrates, the data varies considerably by both state and major industry. AN EXAMPLE The most recent Census...

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Tracking Sales

  ECON First believes that business success centers around knowing the economic and demographic characteristics of each unique primary market area. While business experience, insights and intuition are important, they are substantially advanced by hard data. ECON First recommends that businesses carefully track their monthly sales as a quick indicator of the state of demand in their primary market area. The bottom line is a simple graph.   AN EXAMPLE   Harold’s local trucking delivery service...

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Is The Price Right?

Is the Price Right? Pricing is an integral component of a firm’s marketing strategy. Setting a price too high may drive away potential customers. Setting a price too low may raise doubts among potential customers as to the quality of the good or service. The trend in consumer prices (inflation) is an essential guide to businesses in price setting for their goods and services. Prices are the key to revenue and profits and they also influence employee demands for pay increases. Price data for...

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Increasing B2B Sales

ECON First believes that business success centers around knowing the economic and demographic characteristics of each unique primary market area. While business experience, insights and intuition are important, they are substantially advanced by hard data. Economists have long be aware that concentrations of related industries—known as “clusters” – arise in particular locations due to backward and forward linkages among businesses and positive externalities. A typical backward linkage is the...

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Market Saturation

ECON First believes that business success centers around the businesses knowing the economic and demographic characteristics of their primary market area. While business experience, insights and intuition are essential, they are substantially advanced by hard data. ECON First is often asked to evaluate a primary market area (PMA) to determine if there is sufficient excess demand to support entry of a new establishment.  ECON First uses a straight-forward demand/supply framework to perform such...

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Assessing Competitiveness

ECON First believes that business success centers around the businesses knowing the economic and demographic characteristics of their primary market area. While business experience, insights and intuition are important, they are substantially advanced by hard data. To assist in the structure of local economic development efforts, regional economists use a methodology that rates industries from strong to lagging to poor performer. ECON First adopts this methodology to give local businesses one...

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Size Me

ECON First believes that business success centers around the businesses knowing the economic and demographic characteristics of their primary market area. While business experience, insights and intuition are important, they are substantially advanced by hard data. When a business is considering expanding or opening a second site within its primary market area, one set of data examined by ECON First is the population of similar business establishments and the changes in that population....

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Strategies for price changes

ECON First believes that business success centers around the businesses knowing the economic and demographic characteristics of their primary market area. While business experience, insights and intuition are important, they are substantially advanced by hard data. A major question that all businesses struggle with at one time or another is when and how to change prices. To advise businesses on price changes ECON First uses a combination of basic economic theory, market data, and insights from...

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Gauging market penetration

ECON First believes that business success centers around knowing the economic and demographic characteristics of each unique primary market area. While business experience, insights and intuition are important, they are substantially advanced by hard data. The primary market area (PMA) of most business can effectively be captured by a combination of zip codes. Fortunately, beginning in 2011, the U.S. Census Bureau has compiled five year weighted average economic and demographic data on an...

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Should you move into E-commerce?

ECON First believes that business success centers around knowing the economic and demographic characteristics of each unique primary market area. While business experience, insights and intuition are important, they are substantially advanced by hard data. As evidenced by rising vacancy rates in malls, brick and mortar retailing is under attack by booming electronic sales. The U.S. Census Bureau compiles quarterly data on electronic sales. During 2016 E-commerce sales (transactions conducted...

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