Using Economic Intelligence for Business Success

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I was recently in need of a moving company. There was one in my community that had done such a great job of branding and building consumer awareness that I decided to give them first shot at my business. I WANTED to do business with them because of their brilliant marketing.

When I was ready to pull the trigger, I Googled their business name and went to their website searching for an email address so I could interact with them and get information via email.  However, when I landed on their website, the only contact option offered was to call

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