Using Economic Intelligence for Business Success

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What do you think of when you hear the phrase “remarketing”?  Perhaps you are more familiar with the term “retargeting”?  Remarketing, or retargeting, is essentially serving ads to visitors who have previously viewed your website.  Some advertisers commonly refer to retargeting as serving ads to all visitors who have previously visited a website, while using remarketing in reference to e-commerce, specifically customers who may have abandoned an item in their shopping cart without purchasing.  Google AdWords defines remarketing as letting you “show ads to people who’ve visited your website or used your mobile app. When people leave your website

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