Using Economic Intelligence for Business Success

cashregister.jpg 22.0KECON First believes that business success centers around knowing the economic and demographic characteristics of their primary market area. While business experience, insights and intuition are important, they are substantially advanced by hard data.

An example is the rapidly growing population of households headed by a person 65 years of age or older. Across the nation this “older” cohort of “baby-boomers” is growing four times faster than the general population.

This “older” cohort is a critical consumer component to businesses of all types.


Based upon the perception that older generally means poorer, governments provide