Using Economic Intelligence for Business Success

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When embarking on demand generation channels such as Facebook and Google Display Network, it is important to first ensure that you understand your core audiences and how to best speak to them.

The first two initiatives that you should prioritize during the set-up phase is determining the types of audiences and personas you want to target – as well as crafting the right creative and messaging strategy.

Personas

Let’s begin with persona development. This is a must when it comes to being smart about your demand generation efforts.

First off, who are your core customers? What types of audiences would be

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