ECON First believes that business success centers around knowing the economic and demographic characteristics of their primary market area. While business experience, insights and intuition are important, they are substantially advanced by hard data.
One standard measure of economic health is the growth rate in real (inflation adjusted) gross domestic product (GDP) per capita. GDP is the output of final goods and services in a geographic area during a specified time period.
The GDP growth rate is the most comprehensive thermometer for judging the temperature of an economy. Examining GDP on a per capita basis