ECON First believes that business success centers around knowing the economic and demographic characteristics of their primary market area. While business experience, insights and intuition are important, they are substantially advanced by hard data.
The U.S. Bureau of the Census publishes annual data on mobility of individuals down to the county level. This data has profound implications for the marketing strategies of regional businesses.
Between 2015-16 over 11% of the population changed their place of residence. Almost 7% of these moves occurred within the same county and the other 4%