The way that consumers research, find, and engage with dealerships has changed significantly in recent years. In the past, dealers would buy newspaper and radio ads, put up a billboard, get listed in the Yellow Pages, and wait for customers to call or show up to their dealership.
Now, the process is much more detached. While traditional advertising and marketing are important to create awareness, they are no longer the primary sources car buyers turn to when deciding which dealership to choose. Online searches are now king.
Today’s car buyer typically searches for dealerships near them, reads reviews, maybe looks at